"Fishing for likes" is the practice of posting content primarily to gain social validation rather than to inform or entertain. This behavior is driven by the brain's release of dopamine, creating an addictive, validation-seeking loop. It often involves self-deprecating, "pick me" content, or, on professional platforms, inauthentic engagement to boost metrics. (WIKIPEDIA)
Whether this is true or not, the fact is more people need to be liked on social networks like never before!
